Conscious Consumerism Trends (p2): Mushroom Mania, Cleaning Up Your Home, Food Waste Opportunities, Sustainable Seafood Studies, Patagonia Provisions Disruptions & Meat Alternatives (ft. Cleancult, Blueland, Supernatural, Dropps, Imperfect Foods, Misfit Market, Sea2Table, Wild Alaskan & More...)
Oct 5, 2020
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Amanda and Kim are back with more dig downs into the super trending world on conscious consumerism and sustainable products.
But first, they talk about trends happening in their own homes.
Amanda has caught the homesteading bug as she moves to a farmhouse into the Penn farmland. She has a great podcast recommendation here about this trend:
The Daily - New York Times Podcast
The Sunday Read: 'How Climate Migration Will Reshape America'Listen on Apple HERE>>
Kim is jumping deep into the Mushroom trend that has permeated fashion, Interiors, consumer goods + food and beverage trying out Four Sigmatic Mushroom>> instant coffees and lattes to add focus but lessen the caffeine load.
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They also discuss the trend of upgrading your home interiors and the difficulty of finding home goods in stock. Kim’s white whale is a lamp. She is sniffing around some Noguchi sculpture lamps>> to bring some light and serenity into her home space as she moves into fall.
Conscious Consumerism Trends
Getting into the meat and potatoes...
As a quick reminder that of the 50% of plastics that even make it in the right bin - only 9% of any plastic recycled actually gets recycled. So we have this insane amount of plastic just ending up at landfills and in oceans even if you do your part and recycle.
Amanda gives some great facts on glass and aluminum (not to mention paper) as an alternative that has their recycling game figured out.
They spin off onto some deodorant replacements so if you are looking for some new options take a look at Papr>> and Megababe>>
If you just can’t get enough of this topic Kim recommends reading:
This Changes Everything - Capitalism vs Climate by Naomi Klein which was published in 2014 >>>
Kim gets down and dirty with a few newish cleaning kit brands that tackle the issue of reducing single-use plastics as well as moving away from toxic chemicals exploring Cleancult>> (most universally appealing and a good Mrs. Meyers replacement), Blueland>> (great for value but not a sensory experience) and Supernatural>> (Goop customer and more of a premium-priced aromatherapy model) for all your home care needs - weighing the pros and cons of each.
She moves on to explore some other options like Dropps>> who specialize in Laundry and Dishwasher pods - but offered with sustainable shipping and packaging solutions.
Another alternative is Tru Earth Laundry Eco Sheets>>.
Tru Earth Eco-friendly Ultra Concentrated Compostable & Biodegradable Plastic-Free Laundry Detergent Eco-Strips (32 Loads, Fresh Linen Scent)>>
Amanda wants everyone to check out Grove Collective>> a multi-brand webshop offering a selection of non-toxic, effective, sustainable, and cruelty-free with an angle for monthly shipments and carbon-neutral approaches.
Kim takes a bite out of the conscious consumer trends in the Grocery and Food Supply industries. She starts with a look at the food wasted epidemic estimated at 30-40% of our food supply - and new business models formed to approach this like Imperfect Foods>> and Misfits Market>> - both offering online shopping experiences and that killer subscription model we talked about earlier. Amanda SWEARS by Imperfect Foods - so you know it’s gotta be good!
She also shares the app Olio>> which connects neighbors with each other and volunteers with local businesses, so surplus food can be shared, not thrown away. If you love food, hate waste, care about the environment or want to connect with your community, OLIO>> is for you.
Spinning away into actual food production - Patagonia Provisions>> is working to disrupt the current problematic agriculture & fishing industries.
Barn2Door>> is connecting Farms straight to customers - it is based on locality and offers pickup, delivery and shipping of farm made goods, produces, meats, grains and CSA’s.
The seafood industry is also getting revamped - she explores both Sea2table>> and Wild Alaskan Company>> - both taking on Big Fish and offering a more sustainable way to obtain local seafood. For an extra treat she even slips in a little trend in fish skin snacks - particularly from the brand Good Fish>>.
Finally - Kim takes a deep look into the problematic and harmful animal meat industry - but offers some great new alternatives on the market beyond Beyond Meat and Impossible Burger who have admittedly really put in the work to pioneer the current mainstream natural of the meat-alternative market even fighting against toxic masculinity to achieve social acceptance>>>. She presents some cool fungi and fermentation-based startups like Prime Roots>>, Meati>> and Natures Fynd>>, plus Perfect Day>> heating up the ice cream market partnering with Brave Robot>> and Smitten>> for some truly unique vegan alternatives.
She finishes with trends in cultivated or cell-based meat companies that grow food from animal cells including Memphis Meats>> & BlueNalu>> for fish.